What do chickens, stingrays, attribution modelling and change management have in common?

September 2017.  Content Marketing World.

An open and honest chat with a new acquaintance Matt Heinz, President and Founder of Heinz Marketing Inc kindly hosted by Jeff Julian from Enterprise Marketer

Content Marketing World

Our conversation wanders from chickens to stingrays to attribution and then to change adoption.  Slowly working our way through the tough subjects of building relationships and change adoption in organizations; how tools can help – and hurt – organizations trying to create and improve processes.

Leveraging data scientists and why its key to content ROI

ROI is the benefit to an investor resulting from an investment of some resource. This session was given at Intelligent Content Conference 2017, Las Vegas to give the audience a guide to having a conversation on the value of content marketing in relation to capital investment.

Key takeaways:

  • Discover Data Scientists: your new best friends
  • Found: The missing link between engagement and revenue
  • Content Marketing Platforms: their role in finding your very own unicorn

The Rise of the Data Scientist

Everyone seems to talking about data scientists, but few really know what they do and how they can help you as a marketer.

In this Keynote presentation given at Intelligent Content Conference 2017 I shared my personal journey as a marketer to understanding one of our greatest challenges in a new era of evidence based decision making – the science of marketing analytics.
Key takeaways:

  • A working knowledge of data science in a marketing context
  • A cliff notes guide to Descriptive, Predictive, and Prescriptive Analytics
  • The implications of big data and data science on marketing.

 

B2B Marketing Summit 2016

Such a great event this year!

The buzz was incredible.  There were so many sessions to attend it was a real B2B Marketing University.

I was incredibly proud to have the opportunity to present at the same event as the godfather of content marketing Joe Pulizzi.  For my first speaking engagement it was a massive adrenaline blast to be put on the keynote stage because the session was oversubscribed.

It was the first time I presented on the topic Managing Change – The Achilles Heel of Content Marketing? so I was even more thrilled talking to people afterwards who were also feeling the pain with managing change in their organisations.  

Content Marketing 101

This is a 30min internal training video my good friend and co-host Faith Wheller and I did together.   It was recorded with our wonderful in-house Cisco TV team.

The objective?  To introduce content marketing and our new content marketing approach at Cisco.

The results? It became part of a global content marketing curriculm to train 1500 marketing employees at Cisco

The agenda covers the following:

Pt. 1: WHY CONTENT MARKETING?

Pt. 2: WHAT IS CONTENT MARKETING?

Pt. 3: CREATING COMPELLING CONTENT