What do chickens, stingrays, attribution modelling and change management have in common?

September 2017.  Content Marketing World.

An open and honest chat with a new acquaintance Matt Heinz, President and Founder of Heinz Marketing Inc kindly hosted by Jeff Julian from Enterprise Marketer

Content Marketing World

Our conversation wanders from chickens to stingrays to attribution and then to change adoption.  Slowly working our way through the tough subjects of building relationships and change adoption in organizations; how tools can help – and hurt – organizations trying to create and improve processes.

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