ROI is the benefit to an investor resulting from an investment of some resource. This session was given at Intelligent Content Conference 2017, Las Vegas to give the audience a guide to having a conversation on the value of content marketing in relation to capital investment.
Key takeaways:
- Discover Data Scientists: your new best friends
- Found: The missing link between engagement and revenue
- Content Marketing Platforms: their role in finding your very own unicorn
Katrina neal 