Leveraging data scientists and why its key to content ROI

ROI is the benefit to an investor resulting from an investment of some resource. This session was given at Intelligent Content Conference 2017, Las Vegas to give the audience a guide to having a conversation on the value of content marketing in relation to capital investment.

Key takeaways:

  • Discover Data Scientists: your new best friends
  • Found: The missing link between engagement and revenue
  • Content Marketing Platforms: their role in finding your very own unicorn

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