This is a 30min internal training video my good friend and co-host Faith Wheller and I did together.   It was recorded with our wonderful in-house Cisco TV team.

The objective?  To introduce content marketing and our new content marketing approach at Cisco.

The results? It became part of a global content marketing curriculm to train 1500 marketing employees at Cisco

The agenda covers the following:

Pt. 1: WHY CONTENT MARKETING?

Pt. 2: WHAT IS CONTENT MARKETING?

Pt. 3: CREATING COMPELLING CONTENT