This is a 30min internal training video my good friend and co-host Faith Wheller and I did together. It was recorded with our wonderful in-house Cisco TV team.
The objective? To introduce content marketing and our new content marketing approach at Cisco.
The results? It became part of a global content marketing curriculm to train 1500 marketing employees at Cisco
The agenda covers the following:
Pt. 1: WHY CONTENT MARKETING?
Pt. 2: WHAT IS CONTENT MARKETING?
Pt. 3: CREATING COMPELLING CONTENT
