I like to challenge conventional thinking. And I love solving problems.  Reworking existing systems or shaking things up and pushing in new directions –  that’s what I love most about my life.

It’s taken me across a huge number of countries and industries – from San Jose to Beijing, from Cisco to Ministry of Sound. And now, as a Content Marketing Evangelist at LinkedIn helping to change the way we think about marketing.

I also work as a marketing consultant for Freshwater Stingrays where I get to work on a much smaller scale. As growing business, we have limited resources and budget, so it’s all about creativity and no-frills, hands-on hard graft.

My children are my greatest fans and greatest critics. They always surprise and delight me with little insights about who I am.  They remind me every day how important it is to do what I love and love what I do.

Follow the path of the unsafe, independent thinker. Expose your ideas to the dangers of controversy. Speak your mind and fear less the label of ‘crack-pot’ than the stigma of conformity. And on issues that seem important to you, stand up and be counted at any cost.